My friend Gary Neff is promoting an idea. Cover parking garages and other buildings in a mesh like substance that becomes a huge TV screen. From the inside you can see through it but on the outside, its like those 'living' billboards you have seen sprouting up on corners across the land.
It took me a moment to connect the dots when I spoke to Gary at the IPI show last week, but I finally did after reading this article in the Hartford Business Daily. I realized we ran a picture of Gary's first project in June's PT. Here it is:
Not too shabby. If you remember how ugly the Port Authority Bus Terminal in NYC is, this really sets it off. Think of the tons of applications, and the potential ad revenues generated.
JVH
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